MARKETING

The Marketing Area at GIM offers a wide range of Core and Elective courses. The emphasis is to impart knowledge about the latest marketing trends to our students and design courses with a strong industry interface. In the first year, students undertake courses to build the fundamentals of marketing and in the second year, a wide choice is offered in the chosen area of specialization.

A key core course which differentiates GIM from other B-schools is Markstrat – an international marketing simulation designed for teaching strategic marketing concepts and decisions. Each student team competes with the other to successfully pilot their company over a multi-year period. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Some of the elective courses offered to the second year students include Business-to-Business Marketing, Consumer Behaviour, Marketing Execution, Marketing Research, Sales & Distribution Management, Brand Management, Integrated Marketing Communication, Services Marketing, Customer Relationship Management, Retail Management, Rural Marketing and Social Marketing & Social Engineering.

The Marketing Area at GIM has also been honoured with several awards including:

1. B-Schools with Industry-related Curriculum in Marketing
   ABP NEWS National B-School Awards, Mumbai, 29th June 2013
2. B-School with Best Academic Input (Syllabus) in Marketing
   21st Dewang Mehta Business School Awards, Mumbai, 23rd October 2013
3. B-Schools with Industry-related Curriculum in Marketing
   Lokmat National Education Leadership Awards, Mumbai, 13th February 2014