About PGDM (HCM)
Post Graduate Diploma in Healthcare Management
(AICTE Approved, NBA Accredited, MBA equivalence by AIU )
The Healthcare Management programme (HCM) of Goa Institute of Management, is a highly sought after programme by those who wish to make a fulfilling career in management of healthcare organizations. The programme was started in year 2013 and within a short span of 5 years has positioned itself much ahead of any other healthcare management programme in Asia. The number and quality of companies that recruits from HCM, placement packages that gets offered, number of students who applies for admission, connections we have within industry , have all increased exponentially over this short duration. We expect this programme to keep growing at this pace and our vision is to make it one of the best healthcare management programme in the world. To make this possible, we focus exclusively on the quality of students we admit and the quality of programme we deliver.
We invite career focused students to apply to our programme, benefit from the platform we created and be a part of our success story.
Listen to what our students and Recruiters say about HCM
Mr. Girish Babu, Head, Manipal Hospitals, Goa
James Job, Vice President - Talent Acquisition at Hinduja Global Solutions
About healthcare sector
A strong and inclusive healthcare environment ensures sustainable economic development and this fact is corroborated by India's burgeoning outcome of factors like an increase in population, life expectancy and income levels on the one hand and the increase in disease, government outlay and improved management of the health sector.
The visibility and impact of the management profession in healthcare has risen in recent years in view of the enabling systems and support it provides to direct-care professions such as nursing and medicine. Hospitals, public health services, including government programs, the pharmaceutical industry, medical and pharma-based product marketing, medical devices, vaccine development, biomedical equipment, clinical trials, pathology labs, health program based consulting, research and publication, teaching and training and medical tourism, are all areas that are covered by the healthcare sector. With an increasing role of Information Technology in the health sector, renowned IT organisations have established their health care verticals.
The government's focus on healthcare investment for sustainable development, the launch of rural and urban health missions, opening of AIIMS like medical institutes , a rapid increase in supporting private players to invest in healthcare sector provide a conducive environment for the rapid growth of healthcare. The government's planned expenditure on healthcare is set to increase from 0.9 per cent of GDP to around 3 per cent.
The PGDM-HCM programme has a great mix of students in all aspects. The current batch have students from 20 states of India with a equitable gender mix. This provides a great exposure to each students to cultural diversity. While around 50% of students are fresher, the other half come with variety of work-experience ranging from 1 to 4 years.
Being a healthcare management programme most students comes with healthcare related background. The students with qualifications including MBBS, BDS, BAMS, BHMS, Pharmacy, Biotechnology, Biomedical engineering, Physiotherapy, Nursing etc. all study together under HCM programme. Many students with computer science background as well as electronic engineering background are also part of students mix, owing to immense opportunities available in health IT and analytics functions.
The HCM programme of GIM is amongst very few programme to have 100% placement for all its batches right from the first batch. This was largely due to the value that industry saw in recruiting students with such background. The average package offered to our students saw a unprecedented growth from 6.3 lacs per annum for the first batch in 2015 to 9.5 lacs per annum to the last batch that passed out. The quality of recruters who come to campus also saw a great improvement. Check out our placement report for more details.
The HCM programme has been carefully structured after taking into account industry needs, existing gaps and future requirements. The courses under the programme are a blend of management and healthcare function, which makes it an application based management programme, a concept which is widely prevalent in developed countries.
Entire programme is divided in 6 terms (3 in first year and 3 in second year). Each term is of approximately 3 months' duration. Courses are conducted in each of these terms. These courses are divided into core courses and elective courses.
The HCM programme is an integrated programme of all domains that forms the part of healthcare sector. These includes,
Core courses: These are the courses which every student of HCM has to go through. The knowledge gained from core courses are essential for every healthcare manager passing out of this programme. The core courses are a mix of management courses and healthcare domain courses, for example
|Organisational Behaviour||Financial Management for Healthcare||Human Resource Management in Healthcare|
|Strategic Management in Healthcare||Healthcare Operations Management||Marketing Management|
|Healthcare Accounting||Research Methods in Healthcare||Legal Environment for HC industry|
|Bio-statistics and Operations Research||Management Communication||Ethics & Corporate Governance|
|HEALTHCARE DOMAIN COURSES|
|Healthcare Systems and Structure||Managed Care||Healthcare Analytics|
|Managing Hospital Services||Healthcare Information Systems||Management of Research in Healthcare|
|Healthcare Services Delivery & Distribution ||Principles of Epidemiology ||Quality Management in Healthcare|
|Hospital Planning and Design ||Medical Technology |
Healthcare Services Marketing
Elective Courses: In second year, students are offered a bouquet of elective courses along with core courses. The elective courses are offered depending upon specific industry requirements and students interests. Students chose elective courses to develop themselves in the area of their interests. This enables students to differentiate and make themselves more suitable for seeking career opportunities in any particular domain of healthcare i.e. IT/Consulting, Pharmaceuticals, Medical Devices, Hospitals, Public Health or Health Insurance.
Some elective courses that are offered are:
- Healthcare Informatics
- Strategic Cost Management in healthcare
- Digital marketing in healthcare
- Accreditation of healthcare organizations
- Financing and paying for healthcare
- Sales & Distribution Management & Pharmaceutical and Medical Device
- Pharmaceutical marketing
- Applied and behavioural economics
- New product development and pricing
- International health
- Medical tourism
- Health policy
- Branding in healthcare
- Leadership in healthcare
The elective courses evolve every year depending upon current relevance and demand from students.
Non-Credit Course : Other than the core and elective courses, academic rigour among students is enhanced by offering compulsory non-credit courses like Entrepreneurship, Compliance issues in the healthcare industry, Healthcare Consumer Behaviour, Public Health, Medical Device and Medical Technology Management. The students are also exposed to etiquette and grooming which helps in developing cultural and social sensitivity in dealing with different healthcare contexts.
Healthcare Thursdays (Know Your Healthcare Provider-KYHP) : A large portion of HCM programme focuses on developing a practical learning amongst students. For this a practical field based course is conducted in term 1, 2 and 3, with the name of ‘Know Your Healthcare Providers (KYHP)'. This course provides an extensive exposure to the functioning of the healthcare industry through a first-hand experience of working closely with hospitals, pharmaceuticals, medical devices, public health organizations and other healthcare institutions. Every Thursday, students observe and study the working of an organization to experience the practices in the health sector. The Healthcare Thursday program goes beyond the typical ‘industry visits' by including structured tasks and analysis that student groups perform/study in these professional healthcare environments. Student groups are guided by GIM faculty and managers concerned at the healthcare facility.
Summer Internship: Students undergo an intensive 10 week industry based summer internship at the end of the first year to get practical exposure of the first-hand principles and concepts of management, which they have learnt in the first year.
With our wide industry network , the students get an opportunity to undergo internship in the most reputed healthcare organizations in the country. The internship is well structured towards gaining utmost practical experience of working in a healthcare organization with a faculty from GIM and a supervisor from within the organization assigned as a guide for every student. Besides, being a practical learning opportunity, it often benefits the student through paid stipend and also paves the way for final recruitment of the student in the organization.
International Exchange: Limited international exchange opportunities are also available to some students in place of summer intership.
Some of the companies that participate in campus recruitment for healthcare management includes Johnson & Johnson, Cognizant, Infosys, Deloitte, Boehringer Ingelheim, BSN Medical, Siemens, Ernst & Young, Apollo Hospitals, Columbia Asia Hospitals, HLL Life Care Limited, Medanta Medicity, Fortis Healthcare, Religare, GVK-EMRI, Abbott India Ltd., UCB Pharmaceuticals, Merck Serono, Hinduja Hospitals, Hinduja Global Solutions, Project Concern International, Beiersdorf, HISP India, Sorento, Indegene, MSF (Medicines Sans Frontiers) and Care Hospitals.
Co-curricular activities: For an all-round development of students a series of co-curricular activities are conducted by the institute in every term, that focuses on different aspects of student development. These activities includes, Film reviews, book review, Panel discussion (by professionals from industry), Ribandar talk (A CEO level talk series), Business buzz (quiz, debates, extempore etc.) and compulsory Library reading.
Give Goa Health: This is a social sensitivity course conducted in second year. This is a field based course in which students are attached to a spefic NGO working in field of healthcare. Student in groups visit the NGO on every thursday and work along with them for a social cause related to healthcare. Objective of this is to sensitize students on social aspects, so that later in their career they not only grow professionally but also appreciate socially inclusive growth.
Faculty mentoring: High level of focus is given on individual development of student. Each student under the programme is assigned a faculty mentor, who periodically reviews the students' performance, advises him/her on career related matter and provide all other support that may be required by a student for his/her development.
Steering Committee & Curriculum Design: The programme is guided and supervised by a very strong Steering Committee on a regular basis. The Steering Committee consists of eminent and senior personalities from prestigious healthcare organizations, academic thinkers and healthcare practitioners.
Placement and Career:
The placement of HCM programme students are handled by a committee of students who work under the supervision of a faculty in-charge of the placement. The placement committee is responsible to reach out to the potential recruiters and invite them for conducting campus recruitment interviews, both for final placement and summer internship placement. A placement fee is collected from each student which is utilized for meeting all expenses towards the efforts made for placement. A variety of things are done to attract good companies to campus, including printing of a placement brochure, meeting various identified companies, presenting programme highlights to individual companies and hosting these companies on campus for recruitment purpose.
A good number of students achieve placement as a Pre-Placement offer (PPO). PPOs are generally received by students from their summer internship organization, if they liked the performance of the students.
The placement of HCM has been 100% for all its past batches. The average package, highest package and lowest package has significantly increased over the years. The placement reports of previous batches can be accessed on institute's website under the link of Placement.
Healthcare sector can offer some of the most exciting career to management professionals. There are a variety of roles under which students of HCM are employed. The career progression of HCM students also has been highly satisfying, with many of them getting promoted to higher levels within 1-year time frame. Some of the roles that gets offered to HCM students are.
- Consultant / Associate Consultant
- Domain specialist - Healthcare
- Marketing executives
- Marketing and sales executives
- Management trainee
- Manager / Assistant Manager
- Business lead
- Hospital operations executive
- Healthcare HR executive
- Healthcare Finance executive
- Project manager / co-ordinator
- Health Insurance executive
While in most MBA programme, a cut off score in entrance examination is kept as an important criterion for admission, in HCM programme there is no specific cut-off. This is because, to be successful in healthcare management, the overall profile of the candidate is much more important than just the entrance exam cut-off. Hence, with our objective to produce finest quality healthcare managers in the country, we focus on admitting students with following profile mix
- Graduation in healthcare related disciplines, such as MBBS, BDS, B. Pharm., Bio-tech, BAMS, BHMS, B.P.Th, B.O.Th, B.A.S.L.P. (Audiology and Speech language Pathology), B.P.O. (Prosthesis and Orthosis), B.Sc. (Microbiology, Biochemistry etc.)
- Graduation in engineering related to disciplines such as IT, Computer science, Electronics etc.
- Graduation in field related to healthcare management such as B.Sc. Hospital administration, BBA - Healthcare Management etc.
- Experience of working in healthcare organizations or on healthcare projects such as Hospitals, Public Health, Healthcare IT, Pharmaceuticals, Medical Devices, Health Insurance etc.
- Consistently good academic performance in 10th, 12th and Graduation
On the basis of above points, each and every application received for admission under HCM programme is evaluated for shortlisting and interview calls.
1. What is PGDM-HCM?
PGDM-HCM is an MBA level course with specialization in healthcare management. The programme prepares managers who are specially tailored to work in healthcare sector.
2. Why are specialized managers required for healthcare sector?
There are three prime reasons for having a specialized healthcare management programme. Firstly, this sector is amongst the fastest growing sector in India and worldwide, because of which there is a high demand of managerial skills in this sector. This high growth is expected to be there for next two decades. Secondly, there is a gap in presence of MBAs in healthcare sector if you compare it with non-healthcare sector. One reason for this is, the students doing MBA largely comes from engineering or commerce stream and they usually take up employment in non-healthcare sectors. Due to this there was a need for preparing managers who can specifically work in healthcare sector for its development. Lastly, Healthcare sector is much more complex than any other. There are a large number of systems and factors that are interrelated and needs to be carefully considered while making managerial decision making. This makes it absolutely necessary for managers to have a detailed and in-depth understanding of how healthcare works. The requirement of domain expertise in healthcare sector is much more than any other sector. Thus an MBA with little understanding of healthcare sector may not be able to deliver results, making it necessary for an MBA with healthcare knowledge to take up these responsibilities..
3. What kind of companies are there in healthcare sector?
Healthcare is a pretty wide sector and have variety of industry domains included in it. The companies working in healthcare sector can belong to an industry/domain related to medical devices (Siemens, GE, J&J etc.), pharmaceuticals (Abbott, Cipla, Pfizer, Glenmark etc.), healthcare consulting (E&Y, KPMG, Deloitte, McKinzee, PWC etc.), healthcare IT (Cognizant, Infosys, TCS etc.), health insurance (ICICI Lombard, Bajaj Allianz, Star Health etc.), hospitals (Fortis, Apollo, Manipal, Columbia Asia etc.) and public health (UNICEF, UNDP, Government etc.). Management in all these domains requires a basic but detailed understanding of core healthcare aspects which when clubbed with management principles is highly useful in making business related decisions.
Besides this, a large number of start-ups are happening in healthcare (for eg. Practo, Gocci, Home-Health, Portea etc.). As management and business practices are evolving in this sector, many innovation and entrepreneurial opportunities lies in this sector
4. Is there a demand of such healthcare management in India?
There is a high demand. At GIM we have had 100% placement from the very first batch in this programme. The demand has only grown since then, as more and more companies are getting aware about HCM programme. The placement package had also increased substantially. With 6.3 in first year, 7.8 in second and 9.7 in the current year. The highest package has also increased over the years and for last batch it reached 17.36 lacs.
5. How much does it differ from general PGDM?
While all the core courses of PGDM is also covered in PGDM-HCM, courses related to healthcare subjects are additionally covered. Thus you can understand it as PGDM plus healthcare courses.
6. What kind of background is suitable for HCM?
Although any graduate can undertake this course it is more suitable for students with healthcare background, Computer science/IT background and Pharmacy & biotech background. Healthcare background includes all medical and allied health discipline. However, we do have students from other background such as B.A., B.Sc., non-IT Engineering, B.Com etc. who have successfully started their career in healthcare after completing this programme.
7. Why computer science/It background are preferred?
As we mentioned in earlier question, IT and consulting is one big industry that works for healthcare sector. Most of the IT giants and consulting companies in India have large projects from the healthcare industry of western world and to handle such activities, people with a mixture of IT skills, management capabilities and healthcare domain knowledge are required. In fact, healthcare and life sciences are the fastest growing verticals in the big 5 IT companies in India. This makes students with IT background very suitable for healthcare management programme.
8. Can you give me an idea of mix of students in HCM?
Currently we have 125 students ( 62 in second year and 63 in first year). Gender ratio is close to 50:50. Students are from across the country representing 20 states of India. 25% are engineers in IT, electronics, Biotechnology and Biomedical engineering, 17% are engineers in other fields, 18% are with Pharmaceutical background, 20% are with healthcare background such as MBBS, BDS, BHMS, BAMS, BUMS etc. and 25% are with other graduation such as B.Sc., B.Com, BBA etc. 32% are fresher, 21% with upto 2 years experience and 28% with more than 2 years of experience.
9. Can you give me some idea about the courses in HCM?
Besides all management courses of finance, marketing, operations, human resources and organizational behaviour, HCM also covers courses like healthcare system and structure, pharmaceutical industry, hospital operations, public health programmes, healthcare analytics, healthcare marketing etc. Students also do summer internship in a healthcare organization and towards the end of the programme do a sectoral project in one of the industry from healthcare sector.
10. What is the placement scenario in HCM?
HCM programme started in year 2013 and till now we have 3 batches who had passed out, with 100% placement. Average package for the first batch was 6.3 lacs per annum, for second batch was 7.8 lacs per annum, for 3rd batch it was 9.7 lacs per annum and for fourth batch was 9.5 lacs per annum and fifth batch was 9.5 lacs per annum. Highest package for 5 batches are 11.53 lacs, 12 lacs, 17.36 lacs, 21 lacs and 23 lacs. Current final year batch placement is going on and very soon we will declare the placement result. Full report on placement is available on website.
11. Is the programme approved?
The programme is approved by AICTE and is granted ‘equivalent to MBA' by association of Indian Universities
12. What is the admission procedure?
Admission announcement is made and you can apply online through our website. You will have to take any one entrance exam out of CAT, XAT, CMAT or GMAT. If shortlisted, you may be called for a process which includes GD and Interview at any one centre across the country. For further information click here.
13. What is the fees? Are some fee assistance available?
For the details of fees, loans, scholarship, please refer the admission section of our website. A special scholarship is available for MBBS students.
14. It looks interesting. How can I get more information about it?
You can talk to us or a faculty from HCM to get more information. You can also talk to an alumni or a current student to get their opinion. Contact details of our students and alumni can be made available on request. For any other help in seeking information please go to the section on further information.
We realize that making a career related decision could be extremely difficult. To help potential candidate in making an informed decision, we have tried to provide as much information as possible in our website. We encourage you to go through various pages of the programme and the FAQ. If you still need to have more information you can write to us at email@example.com.
You can also communicate with our existing students and/or alumni for any information or advise. Students and alumni who have agreed to share their contact details are uploaded on the website.
We also conduct a session on WhatApp with those interested in applying for the programme. This is an opportunity for applicants to directly interact with the institute and its faculty for clarifying any concern. If you want to be a part of one such session, please leave your contact details below