Post Graduate Diploma in Healthcare Management
A strong and inclusive healthcare environment ensures sustainable economic development and this fact is corroborated by India’s burgeoning outcome of factors like an increase in population, life expectancy and income levels on the one hand and the increase in disease, government outlay and improved management of the health sector.
The visibility and impact of the management profession in healthcare has risen in recent years in view of the enabling systems and support it provides to direct-care professions such as nursing and medicine. Hospitals, public health services, including government programs, the pharmaceutical industry, medical and pharma-based product marketing, medical devices, vaccine development, biomedical equipment, clinical trials, pathology labs, health program based consulting, research and publication, teaching and training and medical tourism, are all areas that are covered by the healthcare sector. With an increasing role of Information Technology in the health sector, renowned IT organisations have established their health care verticals.
The government’s focus on healthcare investment for sustainable development, the launch of rural and urban health missions, opening of AIIMS like medical institutes , a rapid increase in supporting private players to invest in healthcare sector provide a conducive environment for the rapid growth of healthcare. The government’s planned expenditure on healthcare is set to increase from 0.9 per cent of GDP to around 3 per cent.
GIM’s two-year full-time post graduate program in healthcare management caters to the increasing corporatisation of healthcare and will provide immense opportunities to the students. The students of the first batch have already begun their journey and are poised to be healthcare managers of choice. Unlike any other healthcare management program in the country, this program prepares future managers in all the major domains of the healthcare industry.
Steering Committee & Curriculum Design
The PGDM Healthcare Management Program is guided and supervised by a very strong and active Steering Committee on a regular basis. The Steering Committee consists of eminent and senior personalities from prestigious healthcare industries, academic thinkers and healthcare practitioners. The members of the steering committee are –
|No.||Name of the Steering Committee Members||Association|
|1.||Mr. Sudarshan Jain||Managing Director – Abbott Healthcare|
|2.||Mr. V.P. Kamath||Former - COO - Wockhardt Hospitals|
|3.||Mr. Alok Mishra||Head – Johnson & Johnson Medical Asia Pacific, Singapore|
|4.||Dr. V.N Jindal||Former - Dean – Goa Medical College|
|5.||Mr. Pradeep Vaishnav||Former - Head of Human Resources, Sanofi Aventis South Asia|
|6.||Mr. Sairamkumar Jayaraman||Senior Vice President, Cognizant Technology Solutions|
|7.||Director - Goa Institute of Management|
|8.||Dean – Health Care Management, Goa Institute of Management|
The Steering Committee meets quarterly and discuss the progress, newer ideas and various aspects of quality enhancement of the program. Besides, the distinguished members also contribute actively as and when required.
Unique ‘Management plus Healthcare’ Curriculum
Under the active guidance of the steering committee, the curriculum has been designed on the lines of Healthcare Management programs offered by Ivy League business schools in the United States, taking into account salient differences in the Indian healthcare system.
The two year course offers an eclectic mix of core management subjects as well as domain specific healthcare subjects.
|Research Methods in Healthcare||Financial Management for Healthcare||Legal Environment for HC industry|
|Strategic Management in Healthcare||Healthcare Operations Management||Ethics & Corporate Governance|
|Healthcare Accounting||Organisational Behaviour||Human Resource Management in Healthcare|
|Bio-statistics and Operations Research||Management Communication||Marketing Management|
|DOMAIN SPECIFIC SUBJECTS|
|Healthcare Systems and Structure||Managed Care||Healthcare Analytics|
|Managing Hospital Services||Healthcare Information Systems||Sectoral project (Hospital, pharmaceuticals, Public Health, Health IT, Health Insurance...)|
|Management of Research in Healthcare||Healthcare Services Delivery & Distribution||Principles of Epidemiology|
|Quality Management in Healthcare||Hospital Planning and Design||Medical Technology |
Healthcare Services Marketing
The program is divided into six trimesters with three trimesters in each year. The first year comprises five compulsory courses and provides a foundation in all areas of management: Accounting, Economics, Finance, Law, Marketing, Operations, OB & HR, Production Management and Systems with specific exposure to healthcare domains. Students also understand the fundamentals of healthcare through courses like Integrated Healthcare System & Structure, Hospital Planning & Design and Health Economics.
Summer Internship : Students undergo an intensive 8-10 week industry based summer internship at the end of the first year to get practical exposure of the first-hand principles and concepts of management, which they have learnt in the first year.
With our wide industry concept, the students get an opportunity to undergo internship in the most reputed healthcare organizations in the country. The internship is well structured towards gaining utmost practical experience of working in a healthcare organization with a faculty from GIM and a supervisor from within the organization assigned as a guide for every student. Besides, being a practical learning opportunity, it often benefits the student through paid stipend and also paves the way for final recruitment of the student in the organization.
Some of the companies that participate in campus recruitment for healthcare management includes Johnson & Johnson, Cognizant, Infosys, Deloitte, BSN Medical, Siemens, Ernst & Young, Apollo Hospitals, Columbia Asia Hospitals, HLL Life Care Limited, Medanta Medicity, Fortis Healthcare, Religare, GVK-EMRI, Abbott India Ltd., UCB Pharmaceuticals, Merck Serono, Hinduja Hospitals, Hinduja Global Solutions, Project Concern International, Beiersdorf, HISP India, Sorento, Indegene, MSF (Medicines Sans Frontiers) and Care Hospitals.
Non-Credit Course : Academic rigour among students is enhanced by offering compulsory non-credit courses like Entrepreneurship, Compliance issues in the healthcare industry, Healthcare Consumer Behaviour, Public Health, Medical Device and Medical Technology Management. The students are also exposed to etiquette and grooming which helps in developing cultural and social sensitivity in dealing with different healthcare contexts. In addition to these non-credit courses, students review books and films, participate in the fortnightly campus Business Quiz and organize and attend panel discussions featuring healthcare industry leaders.
Healthcare Thursdays (Know Your Healthcare Provider-KYHP) : A distinctive feature of the program is an extensive exposure to the functioning of the healthcare industry through a first-hand experience of working closely with hospitals and healthcare institutions. Every Thursday, students observe and study the working of private and government hospitals, pharmaceutical & medical device manufacturing, and delivery of public health programs to experience the practices in the health sector. The Healthcare Thursday program goes beyond the typical ‘industry visits’ by including structured tasks and analysis that student groups perform/study in these professional healthcare environments. Student groups are guided by GIM faculty and managers concerned at the healthcare facility.
The healthcare organisations studied this year include:
|Hospitals||Pharmaceuticals||Medical Devices||Public Health|
|Wockhardt Hospital||Sanofi||Tulip Diagnostics||EMRI 108|
|Victor Apollo Hospital||Pfizer||Siemens Healthcare||Basic Life Support|
|Manipal Hospital||Lupin||Zephyr||Primary Health Centres|
|Vision Care||Indoco||Molbio||Healthcare NGOs|
|Hospicio, Campal Clinic, Asilo, Vintage||Unichem, Vergo, Agiolax, Retail pharmacies, Cipla, Merck||Qualpro, Scan-centre, Beiersdorf||Health camp organisation|
GIM Learning & Pedagogy Model
The program draws on the tested and trusted pedagogy of the general PGDM program of GIM and includes classroom discussions and exercises, which draw on Indian and international cases, individual and team assignments and projects for real-time active learning. The diversity in the student profile in terms of age, gender, educational background, experience and location contributes to an enriching learning experience. Student work experience ranges from pharmaceutical companies, hospitals, engineering, insurance and IT companies including organisations like Cognizant Technology Solutions, HCL Infosystems, Infosys, Tata Consultancy Services, Dr. Reddy’s Laboratories, GlaxoSmithKline, Unichem, Goa Dental College and Lilavati Hospital. Students come from diverse educational backgrounds like pharmacy, dentistry, physiotherapy, engineering, commerce, economics, homeopathy, ayurveda, biotechnology, management, mathematics, nursing & clinical research.
Give Goa- Health
An initiative developed to understand the community and provide help using healthcare management concepts learnt on campus. Students learn by doing work in the community and try to address health and social needs. The objective is to make the students understand, appreciate and manage challenges in the society and develop a social sensitivity that will make their lives more meaningful while brightening up those lives which they touch through their work. As part of the last two years contribution to the Goan community our students have worked with agencies like National vector borne disease program, Sangath (Disabled children), Sethu (NGO working on autistic children), Voluntary Health Association of Goa ‘Starting Point’ School for children from marginalized community, Helpage India (NGO working on Geriatric Care), El-Sheddai (NGO working on children in need), Matru Chhaya / Rugnashrya, and Alcohol Anonymous (alcohol abuse).
Life@ HCM Campus
Students have a busy and activity filled life at the Ribandar campus – located 5 kilometres from Panaji, the vibrant capital of Goa. The idyllic Ribandar campus on the banks of the river Mandovi is definitely one of the most scenically located environs for a business school. Though, from 2016 the campus will shift to the main GIM campus at Sankhali.
Students juggle between the demands of the rigorous academic program filled with case study preparations, healthcare industry visits, group meetings & presentations, the excitement of executing live industry projects, participating in business plan competitions; and soaking in the overall B-school experience including organising conferences, celebrating festivals from across the country, indulging in sports, photography or music, and experiencing the rich Goan culture.
Healthcare Knowledge Dissemination & Research
The experienced GIM faculty contribute extensively to the body of healthcare knowledge through their research on issues relevant to the healthcare industry. GIM-HCM faculty have published books on various aspects of healthcare (from frugal innovations in healthcare to adolescent health, healthcare IT, healthcare financing, patents, and public health delivery) and journal articles and case studies. Faculty contributes to healthcare management columns in newspapers and have written over hundred articles on healthcare & healthcare management, some of which have won the ‘best paper’ awards at leading conferences.
Faculty have conducted management development programs for middle to senior level healthcare managers from across the country. These programs range from micro-financing of healthcare to pharmaceutical marketing, soft skills training and managerial effectiveness. In addition to training government employees from state health departments across the country, GIM has also conducted training programs for pharmaceutical companies like Cipla and AstraZeneca.