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Cedric Serpes

Cedric Serpes
Associate Professor (General Management)
91-832-2366719, 91-9823947298
Email Id:
  • BA (Litt) St.Xaviers College, Mumbai.

  • Master of Science (MS Communications) University of Southwestern Louisiana, USA.


Experience :

22 years in the field of Marketing and Advertising.

Some Clients Handled in India :

MRF Tires; Raymonds; The Taj Group of Hotels; Blue Star Refrigerators; Vimal Suiting; Batliboi Lathes; Classic Cigarettes; Shaw Wallace; The Times Of India;

Some Clients Handled in Asia Pacifc :

Microsoft; SmithKline Beecham; Proctor & Gamble; Audi;

Final Posts Held :

Executive Creative Director (EDC), GREY- Singapore and (ECD) BBDO- Malaysia.

Areas of Skill :

Innovation, Creativity and Design Thinking; Marketing Communication; Marketing Strategies; Writing and Production for Multimedia; Communication Theories and Attitude Change Strategies; Brand Management.

Courses Taught Currently :

Creativity, Innovation and Design Thinking; Integrated Marketing Communication.

Out Of Class, Non-Credit Courses Taught/Facilitated :

Music Composition/Lyric Writing and Music Video Production; Short Film Making; Theatre; Photography; Face and Hand Casting.

Chairperson :

Centre for Innovation, Creativity and Design Thinking.

Member of Board of Studies with Goa University on Photography and Multi-Media, 3 year degree course. 

Advisory Committee, Indian Institute of Technology, Jammu. 

Area of expertise:

Creativity and Innovation, Marketing Communication, Advertising Management

Courses offered:

Creativity, Innovation and Design Thinking; Integrated Marketing Communication

Also teaches/ taught at:

National Institute of Design, Ahmedabad; Indian Institute of Management, Udaipur; IIT-Gandinagar & IIT- Jammu; Manipal University, Jaipur; IIIT- Kota at Jaipur

Research & Publications:

Refereed Publications


  1. Cerpes, C. Golgotha and other Poems. International Journal of English, Language, Literature and Humanities, 4(12), (2016). 

Conference Proceedings

  1. Serpes, C. & Menon, G; A conceptual model for introducing design thinking in management schools. International Conference on Research into Design, 7-9 January (2015).

Other Publications

  1. Serpes, C. (2015, June 13). Should a surgeon play the Oboe. O’Heraldo (Goa, India).
  2. Serpes, C. (2015, May 2). Dropped Article. O’Heraldo (Goa, India).
  3. Serpes, C. (2015, April 11). The Future of Advertising. O’Heraldo (Goa, India).
  4. Serpes, C. (2015, March 21). Heuristics and Brand Genders. O’Heraldo (Goa, India).
  5. Serpes, C. (2015, March 7). Can we see with our ears? O’Heraldo (Goa, India).
  6. Serpes, C. (2015, February 21). Invisible People. O’Heraldo (Goa, India).
  7. Serpes, C. (2015, February 7). Brand Parables and Stories: Making a point. O’Heraldo (Goa, India).
  8. Serpes, C. (2015, January 24). Biomimcry-the future of our history. O’Heraldo (Goa, India).
  9. Serpes, C. (2015, January 3). Meaning and Value. O’Heraldo (Goa, India).
  10. Serpes, C. (2014, December 20). Is your Brand a noun or a verb? O’Heraldo (Goa, India).
  11. Serpes, C. (2014, December 6). Does my Begonia sense fear? O’Heraldo (Goa, India).
  12. Serpes, C. (2014, November 22). WOM Communication. O’Heraldo (Goa, India).
  13. Serpes, C. (2014, November 8). The Eloquence of Silence. O’Heraldo (Goa, India).
  14. Serpes, C. (2014, October 11). Does your brand have Charisma? O’Heraldo (Goa, India).
  15. Serpes, C. (2014, September 20). Your FUD is showing! O’Heraldo (Goa, India).
  16. Serpes, C. (2014, September 28). The Tenacity of Burrs. O’Heraldo (Goa, India).
  17. Serpes, C. (2014, August 23). Can a 5 year old compose music? O’Heraldo (Goa, India).
  18. Serpes, C. (2014, August 9). Jarret the Parrot- Bsc. O’Heraldo (Goa, India).
  19. Serpes, C. (2014, July 26). The Redundancy of Words. O’Heraldo (Goa, India).
  20. Serpes, C. (2014, July 12). Idea Epidemics- infecting the market. O’Heraldo (Goa, India).
  21. Serpes, C. (2014, June 28). Has anyone seen my Spork? O’Heraldo (Goa, India).