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Faculty

Faculty

Diya Guha Roy

Diya Guha Roy
Designation:
Senior Lecturer
Telephone:
9679253287 / 91-832-2366757
Email Id:
diya.roy@gim.ac.in
Qualifications:
  • Ph.D (Marketing) from IIT Kharagpur (2015-2018)
  • MBA (Marketing & General Management) from Olin Business School ,Washington University in St Louis, 2011- 2013
  • BE (Civil Engg ) from Jadapur University (1999-2003)

Area of expertise:

Branding, Consumer Behavior, Service Marketing, Healthcare (Medical Tourism)

Experience:

ORACLE CORPORATION, BANGALORE, 2006 - 2011

Senior Member Technical Staff 2008 - 2011

Member Technical Staff 2006 - 2008

INFOSYS TECHNOLOGIES LTD, BANGALORE, INDIA 2004 - 2006

Software developer

SHAPOORJI PALLONJI LTD, CALCUTTA, INDIA 2003 - 2004

Graduate Trainee

Research & Publications:

Publications Proceedings

  1. Guha Roy, D., Mukherjee, S., & Bhattacharya, S. (2018). Empirical research on CBBE scale for medical tourism. International Journal of Pharmaceutical and Healthcare Marketing, 12(3), 348-370.
  2. Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India. The Qualitative Report, 23(10), 2422-2452

Conference Proceedings

  1. Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2017) Medical Tourism in India through the lens of content analysis, presented at INDAM Conference held at IIM Indore, India, during December 17-20, 2017.
  2. Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Qualitative explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India, presented at Winter AMA Conference, held at New Orleans, LA, U.S.A, during February 23-25, 2018.
  3. Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Culture & Infrastructure for Medical Tourism: An empirical research, presented at the 18th Consortium of Students in Management Research (COSMAR) held at IISc Bangalore, India, during November 29-30, 2018.
  4. Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Culture, Infrastructure, Income, education, and CBBE scale in medical tourism, presented at Australian and New Zealand Marketing Academy Annual Conference (ANZMAC), held at Adelaide, Australia, during December 3-5, 2018.