GIM   >>   Core and Adjunct Faculty   >>   Anubhav A. Mishra

Faculty

Faculty

Anubhav A. Mishra

Anubhav A. Mishra
Designation:
Associate Professor
Telephone:
91-832-2366-6885
Email Id:
anubhav.am@gim.ac.in
Qualifications:
  • M.Com. (Marketing)
  • M.Phil. (Marketing)
  • Ph.D. (Marketing)

Area of expertise:

Consumer Psychology in Branding and Retailing

Also teaches/ taught at:

Amrita School of Business, T. A. Pai Management Institute, ICFAI Business School

Experience:

Research & Publications:

  1. Mishra, Anubhav A. (2019), Loss is a Loss, Why Categorize it? Mental Accounting across Cultures, Journal of Consumer Behaviour forthcoming (ABDC Journal Ranking ‘B'; Impact Factor-1.66). (With P. Banerjee, IIM Kozikhode; P. Chatterjee, University of Utah; S. Mishra, University of Kansas)
  2. Mishra, Anubhav A. (2018), When should We not expect Attraction Effect? The Moderating influence of Analytic versus Holistic Thinking, Journal of Strategic Marketing forthcoming (ABDC Journal Ranking ‘A'). (With P. Banerjee, IIM Kozikhode; P. Chatterjee, University of Utah; S. Mishra, University of Kansas)
  3. Mishra, Anubhav A. (2018), Consumer Responses to Brand Deletion, Journal of Brand Management, 25(2). (ABDC Journal Ranking ‘A'; Impact Factor-1.56) (4 Citations Received)
  4. Mishra, Anubhav A., S. C. Sharma, V. Gautam and R. Manna (2017), Gandhian Values and Consumption Behaviour: Scale Development and Validation, Journal of Strategic Marketing forthcoming (ABDC Journal Ranking ‘A').
  5. Mishra, Anubhav A. (2016), The Role of Customer Gratitude in Relationship Marketing: Moderation and Model Validation, Journal of Strategic Marketing, 24(6). (ABDC Journal Ranking ‘A') (11 Citations Received)
  6. Mishra, Anubhav A. (2015), Consumer Innovativeness and Consumer Decision Styles: A Confirmatory and Segmentation Analysis, International Review of Retail, Distribution and Consumer Research, 25(1). (ABDC Journal Ranking ‘B') (11 Citations Received)
  7. Mishra, Anubhav A. and A. Mishra (2014), National vs. Local Celebrity Endorsement and Politics, International Journal of Politics, Culture and Society, 27(4). (APSA Journal Ranking ‘C') (13 Citations Received)
  8. Mishra, Anubhav A. (2014), Shopping Value, Satisfaction and Behavioural Intentions: A Socio-Demographic and Inter-Product Category Study on Private Label Brands, Journal of Global Marketing, 27(4). (ABDC Journal Ranking ‘C') (8 Citations Received)
  9. Mishra, Anubhav A. (2013), Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness, Journal of Consumer Marketing, 30(7). (ABDC Journal Ranking ‘B'; Book Review)
  10. Mishra, Anubhav A. (2012), Not For Free: Revenue Strategies for a New World, Journal of Consumer Marketing, 29(4). (ABDC Journal Ranking ‘B'; Book Review) (1 Citation Received)
  11. Mishra, Anubhav A. (2012), About Face: The Secrets of Emotionally Effective Advertising, Journal of Consumer Marketing, 29(2). (ABDC Journal Ranking ‘B'; Book Review)
  12. Mishra, Anubhav A. and M. K. Srivastava (2012), Shopping Value, Satisfaction and its Behavioral Outcomes in the Purchase of Private Label Branded Products: A Theoretical framework, Journal of Marketing and Operations Management Research, 1(3). (3 Citations Received)
  13. Mishra, Anubhav A. (2012), Consumer Decision-Making Styles and Young-Adult Consumers: An Indian Exploration, Management and Marketing Journal, 8(2). (43 Citations Received)
  14. Mishra, Anubhav A. (2010), In Search of the Obvious: The Antidote for Today's Marketing Mess, Asia Pacific Business Review, 6(4).
  15. Mishra, Anubhav A. (2010), Factors Affecting Customer Satisfaction and their Relative Importance in the Retail Banking Sector: An Empirical Study, Icfaian Journal of Management Research, 9(3). (16 Citations Received)
  16. Mishra, Anubhav A. (2009), A Study on Customer Satisfaction in the Indian Retail Banking, Icfaian Journal of Management Research, 8(11). (47 Citations Received)

Google scholar citations - 156 (Click Here)

Book

  1. Mishra, Anubhav A. (2011), Customer Satisfaction and Retail Banking: An Indian Experience. LAP Academic Publishing GmbH & Co. KG, Germany. ISBN: 978-3-8443-9423-8

Book Chapter

  1. Mishra, Anubhav A. and M. K. Srivastava (2013), Shopping Value, Satisfaction and its Behavioral Outcomes in the Purchase of Private Label Branded Products: A Theoretical framework. In P. Kyriazopoulos (Ed.). HRM and Marketing Orientation in the New Era, p. 235-54, Nova Science Publishers: New York. ISBN: 978-1-62808-959-2