PhD in Marketing from IIM Ahmedabad

Teakwondo, Badminton
Qualifications
Areas of Expertise
Consumer Behaviour
Kapil Khandeparkar
Profile & History
Kapil Khandeparkar has completed his doctoral studies from the Indian Institute of Management, Ahmedabad in the field of advertising humour. His research interests include advertising humour, reference pricing, and retailing. He has published in A* and A ranked journals as per ABDC, JCR and AJS rankings. Furthermore, he has been a visiting faculty for the at the Indian Institute of Management Indore for PGP1 and PGP 2 since 2016. He is also a national level Taekwondo player and a four-time state champion.
Courses taught: Consumer Behaviour, Core Marketing
Also Teaches: Indian Institute of Management Indore, Indian Institute of Management Sambalpur
Research
Publications:
- Journal of Retailing and Consumer Services, Tourism Management,
- Journal of Brand Management and Marketing Intelligence and Planning.
Conferences:
- EMAC-2015,
- La Londe-2015
Experience
5 years in academics, 3 years in Industry