MECCA - The Marketing Club
MECCA - The Marketing Club of GIM is responsible for the dissemination of marketing concepts through competitive events and facilitating interactions with prominent individuals of the marketing sector. In the past, MECCA has been responsible for marketing based events such as "Brands of Wasseypur"- an event based on Ambush Marketing, "Contraband" - a video making competition based on surrogate marketing, "Point Blank" - A Brand Crisis handling event, "Sale Away 5.0"- On field sales event on the busiest streets of Goa and "Brainwash 2.0"- a national level case study competition. Brainwash, conducted for IFB Industries Ltd, saw participation of about 40 teams from elite B-Schools across the country. These events help showcase the students' creativity and develop a passion for Marketing. MECCA's activities also include interactions with individuals from the Marketing Field and discussions on evolving marketing trends. MECCA's most significant endeavor till date however, is the organization of the Annual Corporate Quiz of GIM "GIM WIZBIZ".
GIM WIZBIZ is India's largest student organized corporate quiz and sees participation of renowned quizzers from all over the country. Started in 2000 and envisioned to boost the student - corporate interaction, GIM WIZBIZ has grown from strength to strength each year. This quizzing event has already created a brand recall for itself in the mind of quizzing aficionados through its unique format. It sees participation from some of the best and most prestigious establishments of the country and several notable quizzers including national winners of quizzes like Tata Crucible and Brand Equity.
GIM WIZBIZ 2016, this legacy event saw some big corporate sponsors such as Fomento Resources, MARC, State Bank of India and Bank of India to name a few. In the build-up to GIM WIZBIZ a series of 2 online quizzes "e-WIZBIZ", was conducted on a popular online portal prior to the event and also "WIZBIZ Weekly", a 2 weeks online quiz competition was organized on Facebook.
GIM WIZBIZ 2016 saw participation from companies such as TCS, Pepsi, Deloitte, Sare Ga Ma, Chennai Silks, Savoir Faire Media, Acron and Cognizant to name a few. With the audience comprising of students and the corporate fraternity, this event hosted by one of India's most popular quizmasters, Mr. Avinash Mudaliar was a humdinger of an event. The total prize money of the event was a whopping Rs. 2.0 lakhs.
Standing (L to R): Dhruv Sharma, Roshan Nair, Prem Karia, Sameer Paropkari
Seating (L to R): Shivani Agarwal, Srividya Mukunthan, Jigyasa Jain